Your stores communicate your brand. Experimentation can help increase brand affinity by creating a consistent yet localized impression.

This Euromonitor presentation indicates that despite the advent of eCommerce, specialist retailers dominate the retail spending pie. However, it also indicates the growing influence of eCommerce as a channel, especially in the apparel and footwear industry. The rate at which eCommerce retail is capturing share of wallet is a sign that, while in-store retail is unlikely [...]

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Are you investing in remodeling? Invest in rapid experimentation first!

  For retailers, remodeling is in vogue. Target is in the process of remodeling more than 1,000 stores across USA by 2020. Walmart is spending $11 billion to remodel 500 stores, build 20 new stores, and expand programs such as online grocery pickup. The ‘remodel’ includes changes such as wider aisles, shorter shelving, new signs [...]

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