The Economics of Experimentation

Organizations are economic agents which aim to maximize their net economic benefit. This is applicable whether they are launching a product/service or adopting a tool/process/practice. If we talk about Experimentation or Test & Learn’s adoption as a practice within organizations, we can argue that there is still a lot of potential which needs to be [...]

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You will lose market share if you don’t innovate and experiment, as others do

Jeff Bezos had famously said “Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day…” “If you already know it’s going to work, it’s not an experiment. Only through experimentation can you get real invention.” We all know the leaps and bounds by which [...]

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