Background
A leading US retailer decided to conduct a remodeling experiment by making the following modifications:

  • Change exterior signage
  • Add shelves in Home, Baby, and Men sections
  • Replace cart corrals with cart rails
  • Raise/adjust lighting
  • Upgrade restrooms

Challenge
Store Remodeling is an investment-heavy process of producing a step-change in a store’s physical design to enhance customer experience. It is very difficult to accurately predict whether a store remodeling exercise will generate returns. At times, store operations need to be put on hold for a few days, which further impacts sales and revenue. The best way to understand the impact is to test the change in a subset of stores and to then take a decision on whether it should be rolled out. It was important for the retailer to assess the impact accurately to decide how they wanted to make this change for any subsequent set of stores.

Download the case study to learn how Trial Run helped in designing and analyzing the experiment, and eventually reaching a decision to implement the change across all stores.


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