In today’s accelerated world, the need for dynamic, affordable, and modern way of experimentation has never been greater.
Trial Run Value Proposition
Superior UX
- Resolves practical challenges in experiments.
- Automated, transparent workflow with minimal manual steps.
Expert managed service
- Easy to get started.
- Expert guidance, training, and sharing of best practices.
Cutting edge science
- State-of-the-art synthetic control leads to accurate matching.
- Automated in-depth analysis and insights.
Low cost to value
- Meaningfully better value than other alternatives.
- Dedicated support for test design, execution, and analysis.
Trial Run can help businesses across functions and verticals
Sales and marketing programs
Business process improvements
Financial planning and analysis
Strategy and innovation
Customer service and experience
Human resources and many more…
Empower your teams to measure and refine strategies in a scientific and systematic manner using:
Marketing, Merchandizing tests
- Product launches or discontinuations
- Products bundling, assortment
- Pricing, Promotions, Packaging
- Loyalty and retention programs
In-store experience tests
- Store and shelf layout (planograms)
- Fixtures, Displays, Signage
- In-store promotions and coupons
- Store remodeling
Store operations tests
- Store operating hours
- Sales training and compensation
- Technology such as self-checkout, personalization sensors and more
Empower your teams to measure and refine strategies with retailers in a scientific and systematic manner using:
Product level tests
- Product launches and discontinuations
- Pricing and discounts
- Promotions
- Packaging and bundling
Site or Market level tests
- Shelf placement
- Displays and signage
- In-store promotions and coupons
- Secondary placements
- Events
- Media mix
Consumer level tests
- Email and social media campaigns
- Loyalty and shopper programs
Empower your teams to measure and refine strategies in a scientific and systematic manner using:
Product level tests
- Product launches and discontinuations
- Pricing and discounts
- Promotions
- Bundling
Store or Market level tests
- Store modernization
- Store layouts, fixtures
- Store operations
- Sales personnel effectiveness
- Media mix
Consumer level tests
- Email and social media campaigns
- Loyalty and shopper programs
- Cross-sell and up-sell
Trial Run Supports The Entire Experimentation Lifecycle
DESIGN
- How many sites / markets / customers to use as the test sample
- Which are those sites / markets / customers
- How representative is this sample of the population
ANALYZE
- Which is the best control for each test entity
- How statistically reliable is the measured lift
- What is driving or draining the lift
ACT
- How to maximize ROI by optimizing rollout
- How to record all tests & learning for future use
- How to maintain a calendar to avoid test overlap
By automating the experimentation lifecycle, Trial Run lets you focus on what’s important – making informed decisions based on the actionable insights delivered.
Featured Case Study – Store Remodeling
A leading US retailer sought to stay relevant by remodeling its stores but wanted to
accurately assess all the variables before committing to costs that ranged into the millions.
A US Retailer decided to conduct an experiment to determine the effect of in-store modifications on sales.
Space optimization Improved decor New motifs New fixtures New signage Remodeling downtime
Trial Run's unique algorithm simulated control parameters for each specific location to determine the store-by-store impact.
6% overall lift in Sales 22 (of 27) of the stores generated a positive lift 15%+ lift in few stores
Based on the results, the retailer decided to undergo remodeling of large stores only
Average breakeven of large stores was less than 2.5 years Average breakeven of small stores was expected to be 5-7 years
Trial Run lets you measure impact on sites as well as individuals
Key Features
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- Validate the sample’s representation of the population
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- Design experiments at the market level
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- Create synthetic controls for statistically-valid comparisons with minimal manual input
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- Measure lifts at different granularities
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- Measure aggregate and unit impact across time
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- Understand relative importance of key drivers and drainers such as demographics, weather, location, and competition
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- Optimize ROI by simulating impact of a full scale rollout at state, segment, and entity level
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- Schedule experiments efficiently with a visual calendar
Trial Run goes beyond the algorithm by providing you a superior service model and value-based pricing.
You can run your own experiments directly on the platform
or benefit from
the guidance of our Trial Run team
Trial Run Resource Center
We publish papers on emerging trends in the business experimentation and analytics space. Check out the links for our latest papers.
- The Role of Retail Stores in an Omnichannel World: A Transformation Journey Led by Experimentation
- Bridging the Gap Between Online and Offline Testing, Using In-Store Data
- Running Meaningful Experiments Across the Customer Lifecycle
- Conducting Experiments to Build a Customer-Centric Value Chain in Retail
We talk about business experimentation and analytics in the retail and consumer products space. Check out the links to our latest videos.
Watch this space for regular updates on what we are up to.