In today’s accelerated world, the need for dynamic, affordable, and modern way of experimentation has never been greater.

Trial Run Value Proposition

Superior UX

  • Resolves practical challenges in experiments.
  • Automated, transparent workflow with minimal manual steps.

Expert managed service

  • Easy to get started.
  • Expert guidance, training, and sharing of best practices.

Cutting edge science

  • State-of-the-art synthetic control leads to accurate matching.
  • Automated in-depth analysis and insights.

Low cost to value

  • Meaningfully better value than other alternatives.
  • Dedicated support for test design, execution, and analysis.

Trial Run can help businesses across functions and verticals

Sales and marketing programs

Business process improvements

Financial planning and analysis

Strategy and innovation

Customer service and experience

Human resources and many more…

Empower your teams to measure and refine strategies in a scientific and systematic manner using:

Marketing, Merchandizing tests

  • Product launches or discontinuations
  • Products bundling, assortment
  • Pricing, Promotions, Packaging
  • Loyalty and retention programs

In-store experience tests

  • Store and shelf layout (planograms)
  • Fixtures, Displays, Signage
  • In-store promotions and coupons
  • Store remodeling

Store operations tests

  • Store operating hours
  • Sales training and compensation
  • Technology such as self-checkout, personalization sensors and more

Empower your teams to measure and refine strategies with retailers in a scientific and systematic manner using:

Product level tests

  • Product launches and discontinuations
  • Pricing and discounts
  • Promotions
  • Packaging and bundling

Site or Market level tests

  • Shelf placement
  • Displays and signage
  • In-store promotions and coupons
  • Secondary placements
  • Events
  • Media mix

Consumer level tests

  • Email and social media campaigns
  • Loyalty and shopper programs

Empower your teams to measure and refine strategies in a scientific and systematic manner using:

Product level tests

  • Product launches and discontinuations
  • Pricing and discounts
  • Promotions
  • Bundling

Store or Market level tests

  • Store modernization
  • Store layouts, fixtures
  • Store operations
  • Sales personnel effectiveness
  • Media mix

Consumer level tests

  • Email and social media campaigns
  • Loyalty and shopper programs
  • Cross-sell and up-sell

Trial Run Supports The Entire Experimentation Lifecycle

DESIGN

  • How many sites / markets / customers to use as the test sample
  • Which are those sites / markets / customers
  • How representative is this sample of the population

ANALYZE

  • Which is the best control for each test entity
  • How statistically reliable is the measured lift
  • What is driving or draining the lift

ACT

  • How to maximize ROI by optimizing rollout
  • How to record all tests & learning for future use
  • How to maintain a calendar to avoid test overlap

By automating the experimentation lifecycle, Trial Run lets you focus on what’s important – making informed decisions based on the actionable insights delivered.

Featured Case Study – Store Remodeling

A leading US retailer sought to stay relevant by remodeling its stores but wanted to
accurately assess all the variables before committing to costs that ranged into the millions.

A US Retailer decided to conduct an experiment to determine the effect of in-store modifications on sales.

Space optimization Improved decor New motifs New fixtures New signage Remodeling downtime

Trial Run's unique algorithm simulated control parameters for each specific location to determine the store-by-store impact.

6% overall lift in Sales 22 (of 27) of the stores generated a positive lift 15%+ lift in few stores

Based on the results, the retailer decided to undergo remodeling of large stores only

Average breakeven of large stores was less than 2.5 years Average breakeven of small stores was expected to be 5-7  years

Trial Run lets you measure impact on sites as well as individuals

Promotions Planning Store Remodeling Promotional planning Digital Initiatives Product Cannibalization New Product Launch Marketing Campaigns Retail Operations New Services Shelf Optimization Distribution Strategies Packaging Redesign Loyalty Programs Merchandise Assortment Staff Incentive Plan Pricing Strategies

Key Features

    • Validate the sample’s representation of the population
    • Design experiments at the market level
    • Create synthetic controls for statistically-valid comparisons with minimal manual input
    • Measure lifts at different granularities
    • Measure aggregate and unit impact across time
    • Understand relative importance of key drivers and drainers such as demographics, weather, location, and competition
    • Optimize ROI by simulating impact of a full scale rollout at state, segment, and entity level
    • Schedule experiments efficiently with a visual calendar

Trial Run goes beyond the algorithm by providing you a superior service model and value-based pricing.

You can run your own experiments directly on the platform

or benefit from
the guidance of our Trial Run team

Trial Run Resource Center

We talk about business experimentation and analytics in the retail and consumer products space. Check out the links to our latest videos.